STUDY B - FINANCIAL INSTITUTION
“We are a large financial institution with a billion turnover. We have implemented cross-selling and up-selling campaigns. We also have a data repository where all the data about our clients are stored. Market conditions are changing and thus customers´ behavior and expectations. If we want to keep good business results, we need to revise currently used campaigns and product portfolio.”
Analysis of database usage and screening of campaigns efficiency
Calculation of reachable business potential of database
Revision of product portfolio. Revision of succession and subsequence of campaigns, processes and marketing activities
Interview with customers, gaining their feedback on offers and previous communication
Implementation of changes according to a timetable
