“We are a mid-cap company doing business in the field of biotechnologies, with a turnover of 300 million CZK, and we have a relatively large customers´ database and a broad product portfolio. We were considering activities in CRM and also tested some of them in the past but without any visible success. We would like to use fully the database potential and increase profits. We need to get advice about how to start, an assessment of suitability of our IT infrastructure, and what products and customers in CRM we should focus on.”