STUDY A – MID-CAP COMPANY

“We are a mid-cap company doing business in the field of biotechnologies, with a turnover of 300 million CZK, and we have a relatively large customers´ database and a broad product portfolio. We were considering activities in CRM and also tested some of them in the past but without any visible success. We would like to use fully the database potential and increase profits. We need to get advice about how to start, an assessment of suitability of our IT infrastructure, and what products and customers in CRM we should focus on.”

STUDY A – MID-CAP COMPANY

 

“We are a mid-cap company doing business in the field of biotechnologies, with a turnover of 300 million CZK, and we have a relatively large customers´ database and a broad product portfolio. We were considering activities in CRM and also tested some of them in the past but without any visible success. We would like to use fully the database potential and increase profits. We need to get advice about how to start, an assessment of suitability of our IT infrastructure, and what products and customers in CRM we should focus on.”

Analysis of IT infrastructure, mapping the data flow

Draft and implementation of targeted state of architecture, a unified data repository, and a definition of data items

Revision of product portfolio, customer and product segmentation on the basis of profitability

Selection of products suitable for cross-selling, preparation of processes and campaigns. Calculation of investments return and a cost-benefit analysis (CBA)

Launching and evaluation of pilot campaigns, preparation of customer life cycle

Time period: 8 months

ZÁVĚR SHRNUTÍ

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Doba trvání: 3-6 měsíců