It doesn’t matter how big you are. I will help you make full use of the business potential of the customer database. I will design solutions that will increase your revenue quickly. At the same time, I remember that your customers are not data items, but living people.
Petr Hykel
I will help you
First, I will look at your database, get acquainted with detailed overviews of customer purchases, contacts, complaints and the like. I will also look at all the products you offer and the sales channels used. This will give me a basis for calculating the business potential in the database. Together, we will examine how the calculated potential can meet your business goals.
I will classify customers with similar properties into groups (segments). For example, according to profitability, purchased products and services and other key factors.
I set the life cycle for individual customer segments and products and test it on the customer database. It will be clear which customers to address, when and with which product and which communication channel to choose. I will create contact policy rules so that your customers are not overwhelmed by offers.
I will prepare the form of the product offer, product benefits and communication. An integral part of this step is the selection of a suitable combination of communication channels to address.
I will prepare a list of regular measurements for campaign evaluation and process control. I will use the results as feedback to improve specific processes, product offerings and communication with customers.
WHAT DO YOU GET DURING COOPERATION?
INCREASE IN REVENUES
Expect the first results in the form of increased revenues in just 6 months.
MEASURABLE OUTPUTS
A clearly set system for measuring CRM campaigns will show you exactly what works well in your company and what needs to be improved.
BETTER CONTROL
You will have an overview of the business potential of the database, and control over its use
STRONG RELATIONSHIPS
Strong business relationships with customers have been built for a long time. Thanks to the development of CRM in the company, you will better understand your customers and what they want.
KNOW HOW
I will give you my know-how and teach you how to use it. Thanks to this, you will be able to continue alone.
ABOUT ME
My name is Petr Hykel and I have more than 15 years of intensive experience in CRM, cross-selling and working with alternative distribution channels in the field of banking and installment sales.
I enjoy that CRM is a creative connection between Sales and Marketing. Sales results are achieved through marketing tools, communication and data analysis.
In addition to the Czech Republic, I worked in Norway and Russia. I have established and developed business opportunities in the Czech Republic, Kazakhstan, Belarus, China, Vietnam and Indonesia. I worked for GE Money, Home Credit and Financial Bank Russia and Home Credit International.
CASE STUDIES
I want to show you which projects I solve most often and how they take place. Here are two real cases for example.
